Author: August Sarnitz
Before aesthete, designer, and architect Josef Hoffmann (1870–1956) came along, Austrian architecture and design was suffocating under a surfeit of opulent ornamentation and bombastic flourish. With his radical new approach and a band of like-minded figures, Hoffmann was a founding father of the Viennese Secession and Wiener Werkstätte and revolutionized Western aesthetics with a brave new minimalism.